Our products are designed to help you maintain a youthful and carefree outdoor lifestyle.

Blue Powder is a platform that focuses on winter sports, fashion and lifestyle values. Blue Powder provides fashionable and practical clothing items to enhance the enjoyment of winter for its users.

Blue Powder is a trusted and worn apparel brand by professionals in various settings. As the #1 ski apparel company, you can find HH products at over 200 ski resorts around the world as well as guiding operations on multiple oceans. We are also proud partners of some of sailing's most iconic regattas and associations.

Our snow wear are designed for style, comfort, and performance, the perfect choices to wear during cold weather episodes – they'll last longer than your average snow outwear!